i am working with dhruvina and the psychographic group we are researching is 'Explorers'. These
people are driven by a need for discovery, challenge
and new frontiers. Young
in nature, if not in reality, Explorers are often the
first to try out new ideas and experiences. They
respond to brands that offer new sensations, indulgence
and instant effects. In
short, difference is what they seek out.Their
core need in life is for discovery. our example couple are called 'Chase' and 'Kate'. Chase and Kate study full time in college and are adventure seekers. In their spare time they wonder around, go to different places and try new types of things. they constantly do activities that give them a rush.
Explorers may be likely to read travel guides such as lonely planet magazines as they love to travel to new places and discover new things.
They would watch action programs and action or sci-fi based films.
They own any type of new and latest technologies as they like new cool things. they visit websites which tell them about new activities and new things to try.
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