Friday 6 March 2015

Ill manors: E-media.

Ill Manors Facebook page

  1. How many 'likes' has the Ill Manors film page had?
    31,588 total likes
  2. What is the top of the page promoting?
    It promotes the movie on DVD and on Blue-ray
  3. Choose five of the posts on the page's wall, screengrab them and explain how they appeal to the Ill Manor's target audience.





    Image result for ill manors facebook post

    The audience I have noticed for this is a young demographic so looking at 16-25 years old and it would be the C2DE range as because they are aiming for the young generations to learn and for the future they could do something about it . They also use other movies to relate to the audience such as anuvahood.
  4. Find three examples of synergy with other platforms (links to broadcast clips or newspaper/magazine articles). Explain how each one promotes the film?
    Example of the synergy would be the copies of the movie they promote as it the banner and it would contribute to his album ill manors which link together and this promotes the synergy to also his facebook post which was anuvahood that gave the promotion of ill manors as they are the same types of genre and it would bring the audience to ill manors anuvahood and other way around if they havent seen ill manors.
  5. Find three examples on the Facebook wall of opportunities for user generated content or audience interaction (e.g. a question that invites people to comment or a competition to enter).


  6. Find three examples of the Facebook page cross-promoting the soundtrack or DVD release.

  7. Find the Twitter graffiti campaign link on the Facebook wall and screengrab it.
  8. How did the institution use the Facebook page to promote the film's release in May/June 2012?
    They use ill manors articles and interview's? They keep you updated and show the footage,
    they promote the movie by also the 
    exclusive interviews which want them to watch it and give footage of where you can but the movie.


Ill Manors Twitter feed


  1. How does the Ill Manors Twitter feed use the Ill Manors brand to promote the film? Giving away fre copies of the film through competitions. 
  2. What hashtags are used on the Ill Manors Twitter feed? #IllManors
  3. Find three celebrities the Ill Manors Twitter feed re-tweeted to promote the film and explain how they appeal to the Ill Manors target audience. All actors from the film tweeted about it, such as Riz Ahmed, Nick Sagar and Plan B himself who directed it all. This creates a buzz.
  4. How has the Ill Manors Twitter feed used pictures to help promote the film? It shows fans taking pictures with Plan B
  5. How was the Ill Manors Twitter feed used to specifically promote the release of the film (May/June 2012) and the release on DVD (October 2012)? Choose three tweets for each and explain how they effectively promote the film.
  6. There is a retweet from Plan B, the other tweets are from fans, this creates excitement for the film.


Ill Manors on Instagram
  • How has Ill Manors used the Instagram platform to promote Ill Manors? Used images from the film itself and the DVD packaging as a source of promotion.
  • What hashtags are used on Instagram to promote the film? Is there consistency in branding/hashtags across social media? Why is this important? #Ill Manors is the hashtag used everywhere from brand identity, it displays consistency and the audience can identify the brand easily.


YouTube - planbuk channel
  1. How was the planbuk YouTube channel used to promote the Ill Manors film? It shows the promotion of his album which it states was number 1 in the charts and it also uses other music videos that he has made. It promotes the movie with interviews they have and teaser videos.
  2. Find examples of synergy or cross-promotion between the planbuk YouTube channel and other media texts you have studied as part of the case study. Explain how they both promote the film and appeal to the Ill Manors target audience?
    The synergy in the channel promotes the Plan B his album by saying its number 1 in the charts its also synergy for all his music videos promoting him and showinginterviews they also promote itunes where you can listen to his music.
  3. What links to other social networking sites can you find on the planbuk channel homepage?
    Links would be itunes, twitter, facebook, google+ and soundcloud.

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