Skyfall, the director is Sam Mendes and the main star of the film is Daniel Craig
2) When was it released?
It was released 26th October 2012 in the UK
3) What genre is the film? What are the generic conventions that tell you the film belongs to this genre?
Action, thriller, crime/spy fiction and adventure - this because the film is centred around James Bond investigating an attack of M16 and the use of this narrative helps develop insight into the world of being an agent
4) What was the critical reception? What is the film rated on IMDB or Rotten Tomatoes? IMDB - 7.8 rating, Rotten Tomatoes - 92%. The film scored of 81 out of 100 on Metacritic based on 43 reviews. A number of critics, including Kate Muir, reviewing for The Times, Philip French, writing in The Observer, IGN's Daniel Krupa and the reviewers for the Irish Independent and the Daily Record, all asked whether Skyfall was the best Bond film produced.The Daily Telegraph 's film reviewer, Robbie Collin, considered Skyfall to be "often dazzling, always audacious", with excellent action sequences in a film that contained humour and emotion.Todd McCarthy of The Hollywood Reporter thought that Skyfall was "dramatically gripping while still brandishing a droll undercurrent of humour"
Broadcast1) Write a close-textual analysis of the trailer using the MIGRAIN key concepts of Media Studies.The skyfall trailer is full of action and drama, as it is part of a very well known action based franchise 'James Bond'. The trailer starts with the main protagonist being shot, which immediately draws in the audience as they would want to know what happens next. The film is set in many different countries and locations, however the main location is London as most of the characters have british accents, and flags of the UK are shown in one scene. Considering there is a lot of action in the film, this may have more of a larger male audience, however there is some romance shown in the trailer which may attract the females.
2) Find examples of television promotion on YouTube (adverts, chat shows, ‘red carpet’ interviews etc.) and post them to your blog along with an explanation of how these promote the film.
-The red carpet interview helps promote the film as the main stars talk about why they think the movie is successful and they describe their characters, and how they tried to deliver all the best things in the film.
-The advert of an aston martin, however this is also promoting skyfall as the James Bond of the film, Daniel Craig is driving the car with the Skyflall theme song in the background, which almost makes this advert all about skyfall.
-This interview included most of the main characters, and it promotes the film as the cast is revealing secrets and saying what they think are the best parts of the film, and how they think this is the best possible way they could have made the film.
3) Does the broadcast promotion use stars to create interest in the film?
Yes, the broadcast promotion does use starts to create interest in the film, as the audience gets a fondness of the character and they talk about all the things they loved about the film, and what their characters are like. The stars let the audience know a few things about the film before they see it, which encourages the audience to want to watch it even more.
Print1) Read at least THREE reviews of the film and provide a quote from each one.
Empire: ' 50 years old, still going strong'
The guardian: 'Despite the title, he is a hero who just keeps on defying gravity.'
Telegraph: 'For better or worse we live in the age of the superhero, and so Mendes’s film is less hardboiled spy saga than blistering comic-book escapade.'
2) Find examples of print promotion (e.g. film poster, billboard adverts etc.) on Google images and post them to your blog along with an explanation of how these promote the film.
Empire Mag is successful and promotes that nostalgia feel as well as hard-core action
3) Choose ONE print advert and write a textual analysis of what it communicates to the audience.
This film poster is black and white, which may seem dull, but for a film like this, which is part of the James Bond franchise, these seem perfect as they have that mysterious feel which James Bond has as a character. The character are all lined in a position where it may show their order of importance in the film, and they are in front of the famous '007' which is almost shaped like a gun, which creates that action feel for the audience. Their isn't much text on this poster, which highlights the stars of the film more.
The film belong to the franchise James Bond, so it is linked to all the previous bond films, the brand is very well known around the world, as most people know what '007' refers to. The brand does remind me of the Aston Martin cars, as Daniel Craig did an Advert as James Bond for those cars.
E-media
1) Research the film’s presence on social media: Twitter, Facebook, Instagram etc. How does the film’s social media presence help promote the film?
As this is a blockbuster film, social media sights such as Twitter, facebook and Instagram, will have promotional trailers or posters of the film, behind the scenes footage, interviews as millions of people use social networking sights, and they are good ways of promoting films. Celebrities also tweet or Instagram things about the film to engage more of an audience.
2) Analyse the official website for the film. How does it use the film’s brand? What examples of synergy can you find with the other platforms?
On the official website there are many similar things that link with other platforms, for instance the title on the website is "SKYFALL" and uses the same '007' phrases next to it so the audience are aware that Skyfall is part of the 007 brand. Also the colour scheme consists of blue, black and white - these are all sophisticated classy colours.
3) Did the film run any kind of e-media based campaign to generate interest in the film?
The hashtag #SKYFALL was trending on Twitter and was promoted by the James Bond brand itself so that audience awareness is increased.
4) Can you find any examples of the two-step flow theory online – did celebrities or journalists tweet or post about the film in order to promote it to their followers?
Sam Mendes (the director) tweeted multiple times and celebrities such as Adele also tweeted as she herself contributed to the film by singing the soundtrack.
Audience1) Who is the target audience for this film? Demographics and psychographics.
Considering there is a lot of action in the film, this may have more of a larger male audience, however there is some romance shown in the trailer which may attract the females. This would attract ages 16-40+ and the demographics would be B/C1/C2/D/E. This would attract main streamers as they like to catch up on whatevers new, so they would definitely watch Skyfall.
2)What audience pleasures does the film provide? Think about the BFI lecture on audience pleasures in British film.
The use of social media plays a huge role to entice the younger audience, such as students to become aware and generate an interest in the franchise. Facebook and Twitter are paid by the James Bond brand to display posts on everybody's timeline and this sets a reminder for people. In addition, TV adverts and YouTube ads are also a way to generate interest.
3)What similar films would the target audience enjoy? Justify your suggestions.
The target audience may enjoy action films, such as the previous James Bond Franchise, and film such as Die hard, The bourne identity. Also superhero films such as superman, batman and spider man.
Institution
1) Which film studio produced the film? What other films have they produced? Do they have a track record with this kind of film and this target audience?
The film was produced by EON productions, a British film production company known for producing the James Bond film series. The company is based in London's Piccadilly and also operates from Pinewood Studios in the United Kingdom. They haven't produced any other films other than all the previous Bond movies, so they have a track record for the James Bond audience.
2) Which company distributed the film in the UK? What other films have they distributed?
This was distributed by columbia pictures
3) Do they have a track record with this kind of film and this target audience?
They do have a track record of releasing previous Bond films, and other action movies similar to this.
4)What was the budget for the film?
$200 million dollars
5) How successful was the film financially? Why do you think this was?
It made $1108.6 million dollars at Box Office. The movie is filmed in many prime landmarks in London, foreigners tend to love London because of the historical value behind landmarks such as Parliament Square.
6) Was this film more successful in the UK or worldwide/USA? Why do you think this is?
The film was more successful in the UK because it was premiered here a week early than the USA. The film carries British values, patriotism being the main one. Also, the MI6 is the biggest in the UK, especially security and the film promotes these concepts. Automatically, this attracts the British audience.
7) What certificate was the film given (12A, 18 etc.)? What was the reason for this certificate? Is the certification important for this film in terms of targeting its audience? Why?
The film was given a 12A certificate
Representation
1) What representations of people, places or groups can be found in this film?
Predominantly British, as the cast members are of the same nationality and region.
2) What representation of ‘Britishness’ does the film contain?
Most of the character in the film are british in this fim
3) How does the representation of Britain differ to Ill Manors?
Ill Manors is about the ghetto side of London
Most of the character in the film are british in this fim
3) How does the representation of Britain differ to Ill Manors?
Ill Manors is about the ghetto side of London
4) What values and ideologies can you find in your chosen film? (E.g. The King’s Speech is extremely patriotic, pro-monarchy etc.)
Patriotic - fighting to save and protect your country -- MI6 victims the face of crime
Case study comparison
1) What similarities and differences can you find between Ill Manors, A Field In England and your chosen case study film? List all that apply.
James Bond is a high-budget film, unlike Ill Manors and A Field in England. Also, Skyfall is part of the James Bond franchise. Ill Manors and A Field in England have a much lower-budget and no main stars,
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