Thursday 18 September 2014

Film Poster Analysis.


Taken 2 is a mysterious action movie that is about a man and his daughter. From this movie poster the typography used for the movie title is very eye catching. This is because the whole poster is in grey shades and shadows whereas the movie title is in bold red which is a colour of fear and blood. The title of the movie catches the viewers eye due to the title being place near by the centre. The name that the director has used to represent the movie is 'taken 2' from this it connotes that it may be about someone being kidnapped hence the word 'taken.' The images used in this film poster are nicely presented as the main protagonist is on the front page with a long shot. This long shot is allowing us audiences to be able to analyse how the protagonist is portrayed in the movie. From the looks of it i can see how he looks in a bad mood showing that something is going to happen in the movie. Also the iconography used in his hand which is a gun connotes danger and crime therefore denotes that this movie will be an action movie representing an action code.

The tag line at the top of the movie poster gives away the plot of the movie as it says that the movie is about kidnapping and how his daughter has been kidnapped and know they are after him. The three images also known as a 'montage' at the back represents 3 scenes of the movie as the first image shows the girl who may be the protagonists daughter is running away therefore connoting that she is escaping from the 'villian' who is not yet shown. The second picture is of the father and the main protagonist showing how he is shooting someone and the 3rd picture is a close up of his daughter showing her facial expressions and how she is worried. The lighting used in the poster is low key lighting as the lighting is very dark and is creating dramatic shadows on the images and behind. Top lighting has also been used on the mans face of him alone in order to help the audience to analyse his facial expressions.

Overall i believe that the target audience for this movie are people aged 21+ and this is because this is a action type movie which is mostly chosen by young adults as they prefer crime movies that have suspense within them and fights. 

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