PPE Learner Response.

Mock grade - B
Learner response - rewrite media institution question. 

Rewritten question:
The trailer for the Paralympics 2014 games promoted channel 4's high production brand image values in many ways. Channel 4 has been known for beign too reliant on tv shows so broadcasting the games allows their channel to appeal to a different audience(particularly the demographic groups a and b). The trailer has successfully embedded iconography in the trailer though the use of challenging misconceptions, high production values, shock values, inclusivity/ minority appeal, use of logo, aggressive attitude and huge association with youth culture. They oppose the misconceptions about disabled people and create an entirely new mindset towards them, thus showing viewers that Channel 4 is still capable of shocking audiences and standing out as a channel. Additionally, Channel 4 is supporting the minority by promoting their image and making them look like super-humans. Another way the trailer promotes Channel 4's brand image is by displaying a team working environment. Throughout the trailer, there was the theme of togetherness and supporting one another.This gives a very friendly view and the fact that people with a disability was used shows that they are just as well as supportive. The trailer aids in displaying Channel 4's brand image as a high brow media because it looked realistic and there was a sense of determination giving Channel 4 a serious tone and not mediocre. The use of the logo and clearly printed British flag onto the contestants shirts gives the audience a clear identity to the brand, however this also depicts a sense of patriarch but is not so significant in this context due to the amount of positivity in the trailer.

The fact that the people in the trailer were not going to be passive and display there aggression though close ups and sutured events, portrays strength and passion therefore promoting Channel fours brand image in a immensely positive and appealing light. Finally the association with the youth culture shows that they are not biased and their ideologies are liberal and appealing to a large audience.